The team attended the world largest cycling trade show in Frankfurt, bringing their bikes to the outdoor exhibition area rather than the main indoor halls. Outdoor Setup The outdoor location provided an authentic environment where bikes could be viewed in natural conditions with actual sunlight, contrasting with competitors polished indoor displays. Industry Observations Impressively sized indoor booths featured polished presentations, but conversations in the outdoor zone felt more genuine and cyclist-focused. Customer Interactions Visitors engaged in technical discussions about frame construction, tube shapes, and loaded touring capabilities. The team emphasized European production and sustainable materials rather than revolutionary technology. Weather Reality German rain on Thursday tested both equipment and visitor commitment, with genuine enthusiasts remaining engaged despite wet conditions. Key Learnings Authenticity resonates more than marketing. The cycling community values honest discussions about materials, production methods, and practical performance. Notable Outcomes Both sample bikes sold directly at the event. Distributors expressed interest based on technical discussions rather than sales pitches. Product Timeline The Odin 6/6.1 road bikes and Sandman 8 gravel bike launch next month. The Atlas titanium model arrives in October.